Both flat and rotary embossing/debossing dies can be provided for the marking of materials such as steel, brass, aluminium, plastic, paper and card. An essential part of any such die is the material has the ability to flow throughout the die evenly, without causing the material to shear or tear. SmartMark ® expertise means the ability to provide semi shear dies, that provide sharper and more defined edges to the material being marked, dispersing the material thinly without tearing.